Who We Are

Effortless Activism [EA] was developed originally in 2006 as a unique model for positive social and ecological change. Bringing together nonprofits, international NGOs, conscious film producers, music, and sustainable and socially responsible businesses, EA works to create nearly effortless forms of activism for individuals, which when combined together can have a profound impact on our planet. We bring the activism to the people. This is done through grassroots advocacy campaigns and events, connecting consumers with socially responsible products, and a new mobile marketing program.

We are run as a low profit company, facilitating the expansion of our projects and resources. Because we work with a number of not-for-profit companies, earning some profit allows us to expand their limited resources as well. And though our company has only recently emerged, our team of producers is not new to the business. We are one of a kind: a consortium of skilled individuals with extensive experience in public relations, marketing, and event production with knowledge of social and environmental issues.

EA has been involved in a diverse range of projects stretching from urgent humanitarian relief and other grass roots activism and has created, produced and managed many music and entertainment related campaigns. We envision Effortless Activism as a cutting-edge, cross-platform, social and environmental stewardship portal.

While our primary goal is to strive to generate awareness about critical issues facing the world, part of making activism effortless is providing consumers with simple ways to voice change. Every dollar spent is a vote for the type of world we want to live in. Thus, one of the easiest and most effective ways to promote change is to regulate consumption patterns. In our consumer and capitalist society, we believe individuals can vote to support causes and responsible businesses by what they choose to consume. For this reason, incorporated in our projects is the marketing and sponsorship from socially responsible businesses, whose products are targeted towards conscious consumers. In the near future, EA will employ integrated online, mobile, and music-based grassroots marketing campaigns to empower individuals to impact their world, while connecting users to like-minded people, non-profits and existing on the ground efforts related to their specific social, humanitarian and ecological interests. We must play the game to gain exposure to these critical issues.

BIOS

Jeff Toolan

Jeff Toolan is an internationally recognized scholar, activist and entrepreneur. After graduating from UCLA in 2003, Toolan began a series of consulting positions ,research related activities, and nonprofit humanitarian work that led to him receiving the prestigious US Fulbright Fellowship in 2007. The eventual founding of a number of businesses including an urban activism-inspired clothing company named multeepurpose® (2006) and a bioplastics consumer product company called repurpose® Compostables, Inc. in (2008). He now owns and operates a number of green businesses and is an active participant in a number of international human rights, environmental and social justice related programs, organizations, and media campaigns.

Sara Paul

Justin Feldman

Justin Feldman is a recent graduate from the Annenberg School at the University of Southern California with a Bachelor of Arts in Communication. He is a huge advocate for animal rights and environmental issues as well as an endorser of organic, vegan foods and sustainable technologies. His previous work in journalism and public relations has granted him an extensive knowledge of the media world and insight into culture and humanity. He believes in the use of public relations for the betterment of society and urges people to be conscious of how their actions affect the world and other beings in it.

Lauren Johnson

Lauren Johnson began her career in the entertainment industry with top talent agency, Creative Artists Agency in Los Angeles where she worked with A List talent on a daily basis. She then entered the fashion, beauty and lifestyle worlds, applying her expertise to market and brand high-end, luxury, clientele including Jaguar, Avalon Hollywood, Spider Club, Paper Magazine, Grass Jeans, The Hollywood Roosevelt Hotel, Suss Designs, Tokio and Beauty Bar. Johnson was a Senior Account Executive for Public Relations and Marketing at a top Los Angeles public relations agency where she specialized and oversaw the branding and production of the Fashion and Lifestyle division.

Adam Ambrose

Prior to forming The Garage Public Relations with partner Lauren Johnson, Adam Ambrose represented A-list talent at one of the top public relations agencies in Los Angeles, primarily concentrating on building and maintaining images, while also handling the promotions and management for his clientele. Prior to his personal publicity experience, Ambrose similarly began his career in the entertainment industry handling entertainment production for top producers Mark Cuban and Harrison Kourdestane.