Effortless Activism partners with Alliance Hollywood on shedding light on the misleading consumer information within food labels.

coming: Multeepurpose and Effortless Activism Partner with Art Miles, UN International Decade for the Culture of Peace, and the Indigenous Grandmothers for a Fashion Show in Paris dedicated to bringing people together and making a worldwide commitment to peace.

Effortless Activism team and corporate partner Repurpose Compostable work to green Sundance Film Festival 2009.  Bringing 100% Sustainable and 100% Compostable Cups and Tableware to a number of screenings and parties including Absolut Queer Lounge, Patron's Private Party, Wire Image Gifting Suite and many more. For more information please visit repurposenow.com

Effortless Activism founder and chief correspondent Jeff Toolan hits the road with acclaimed photojournalist Tish Lampert to record history in the making at the 2009 inauguration of Barack Obama!

Multeepurpose and Effortless Activism begin a partnership with the Somaly Mam Foundation. Founded in 2007, the Somaly Mam Foundation is dedicated to ending human trafficking through action, advocacy, and awareness. Awareness is one of the most powerful weapons we have in our fight for global freedom.

6.29.08 - Multeepurpose Summer Collection Launch Party and Social Activism Themed Photo Exhibition at our new headquarters in downtown LA.  Bringing together the best in music fashion and activism, for more information please contact rsvp@multeepurpose.com  

5.30.08-6.1.08 - 4th Annual Spalding Memorial Brain Trust at UCLA Publice Policy. This intergeneration and interdisciplinary think tank will engage each other’s trust to find solutions for ending genocide in Sudan and beyond.  Bringing together experts, academics, ngos, students, media and business this is sure to be the gathering of the year! Registration is due May 26th. 

5.29.08 STOP GENOCIDE AWARENESS CONCERT Participant Pictures, Effortless Activism, Multeepurpose and 37 Student Groups led by UCLA Mighty Mic’s and STAND come together to raise awareness about urgent issues related to genocide, past present and future.

5.01.08 - Effortless Activism Campaign and Partner Multeepurpose featured on new Discovery Channel Eco-Lifestyle Show.  From the makers of Entourage, comes the coolest new tv show on the most eco-friendly network around, Discovery's Planet Green.  Highlighting our eco-friendly efforts and our international NGO partnerships as part of our on-going effortless activism campaign, this new show called Alter Eco, hosted by Adrienne Greenier, and the Green Team is sure to bring a whole new perspective to what it means to be "Green"!  

4.22.08 Grass Roots Earth Day Celebration with Undergound Hip Hop by Prodigal Sunn at Multee Customs Studio in Los Angeles.

4.20.08 Fashion Showcase in Arts District Downtown LA featuring Haute Couture Designer Orinthel and his latest recycled fashion designs.  Straight from Miami, these designs were not only eco-friendly but some how “smokin” at the same time!

2.30.08 Effortless Activism supports School Supply Drive for K-12 LAUSD in partnership with UCLA Greek Week. Presented by the UCLA Inter-Fraternal Council.

1.12.08 -Yonex Badminton Tournament Sponsored by Effortless Activism and Multeepurpose. Making getting active fun and easy, this tournament brought out the best players this side of the planet. With birdies flying around faster than bullets, the work out looked effortless but was a great work out for participants.

10.1.07 Efforltess Activism teams up with Multeepurpose ® to welcome the RainForest Foundation to the growing list of NPOs.  Please consider attending their benefit in NYC with Sting this May.

Fall 07 - Taste of Chaos Asia Pacific, with stops in Tokyo and Osaka, among others.  The Effortless Activism team alongside PETA and others brought a helthy dose of social and environmental stewardship to this Asian Music Tour. 

Summer 07 - Eco Initiative – Bringing Kids together to collectively make change has never been so fun and easy!  Making this Warped Eco Initiative.  This year the owners of Van’s Warped Tour teamed up with Effortless Activism to showcase their eco-related efforts to the public and get kids involved to make a difference.  Collecting millions of bottles and cans to be recycled would normal take thousands of janitors hundreds of hours, but by breaking up the work and making collecting the recyclables bearable. With the little incentive of helping the planet and a chance at winning a limited edition Multeepurpose ECO MUG or TEE as a prize, who wouldn’t want to help out.  The ECO MUG was made from 100% Post Consumer Recycled plastic and complimented other programs including the use of BIO Diesel and biodegradable corn plastic services, took a bite out of the carbon foot print of this 28 city music tour.